LUMA replies to Instagram DMs and Shopify storefront chat in Arabic, English, and Franco Arabic — catalog-aware, confidence-scored, and never silent.
We personally set up every brand we onboard.
LUMA
Active now · demo
Always replies
24/7, in 3 languages
< 2s
AI reply
Built on & connects with
Reply time
<2s
From customer message to visible reply
Languages
3
Arabic · English · Franco Arabic — auto-detected
Always on
24/7
Nights, weekends, holidays — customers always hear back
Channels
2+1
Instagram & Shopify chat today · WhatsApp coming
§ Features
The whole stack — multichannel inbox, AI engine, escalation, analytics, billing — delivered as one embedded Shopify app.
Instagram DMs and Shopify storefront chat unified in one queue. Every channel lands in the same dashboard, embedded in your Shopify Admin.
Egyptian Arabic, English, and Franco Arabic — detected per message. Claude Haiku speaks all three natively. No translation layer, no awkward tone shifts.
"Where's my order #4521?" — LUMA queries Shopify directly and returns real tracking info. Zero AI tokens used. Zero hallucination possible.
Duplicates, emoji-only replies, greetings, punctuation-only messages, already-escalated threads — handled mechanically before a single LLM token is spent.
Every reply returns a confidence value. Three escalation branches: reply only, reply + offer human, or reply + auto-escalate. Negative sentiment offers a human without silencing the bot.
Volume, resolution rate, LLM usage, top categories, peak-hour heatmap — on a 3-tab layout with date-range filters. Live in your Shopify Admin.
Attach your own facts to any Shopify product — material, care, return policy, fit notes. The bot cites them verbatim instead of guessing.
Off hours? The bot still replies — with an LLM-generated, context-aware message that sets expectations without copying a template.
After a resolution, the widget asks "Was this helpful?" Merchants see the signal in analytics; LUMA uses it to tune prompts over time.
Catalog sync every 6h
Pulls your Shopify products in the background
WebSocket live updates
Incoming messages appear instantly
Usage widget with upgrade nudge
Warns at 80% of your daily AI quota
Template library
Category-based auto-reply rules
§ Three outcomes
LUMA decides in real time how to handle each DM — answer instantly, reply with AI, or hand off to you. Your customer never waits, and nothing falls through the cracks.
Instant answer
For the stuff customers ask over and over — greetings, "where's my order?", thank-yous — LUMA answers on the spot, with no wait.
Smart reply
Real product questions get a real answer — in your customer's language, grounded in your live Shopify catalog and your own product notes.
Graceful handoff
When LUMA isn't sure — or the customer explicitly asks for a human — it acknowledges them, drops a ticket in your queue, and steps back so you can take over cleanly.
Our one rule
A customer should never be left on read. LUMA either answers them confidently — or hands them to you gracefully — but it always replies.
§ Onboarding
We personally onboard every pilot brand — your catalog, your tone, your escalation rules.
OAuth install via Shopify, then connect your Instagram Business account. Catalog sync starts automatically.
Bot personality, templates, escalation rules, business hours, and product knowledge entries — configured once.
The dashboard lives in your Shopify Admin. Watch conversations stream in live. Intervene on any thread you want.
§ Why LUMA
Pre-filter before the model
Mechanical checks handle the obvious — greetings, duplicates, order lookups — before paying for a single token.
Native Arabic, not translated
Egyptian dialect, Franco Arabic, and English — all first-class, detected per message.
Embedded in Shopify Admin
No extra login, no extra app to learn. You work where you already work.
Real order lookups, not guesses
We query the Shopify Admin API. No hallucinated shipping dates.
Escalation is a feature
Confidence scoring means the bot hands off before it fails — your customer never feels abandoned.
Key performance indicators
Resolution Rate
68.4%
resolved / total
Escalation Rate
12.3%
escalated / total
CSAT Score
94.2%
positive feedback
Total Messages
1,284
in 30 days
Bot Performance
How well the bot handles conversations without human help.
Customer Satisfaction
Total
312
Open
24
Escalated
38
Resolved
213
§ Time saved
Slide to see how many hours LUMA can give back to your team every month.
You currently spend 75 hours every month answering DMs.
LUMA answers the vast majority automatically. Get back
60
hours a month
§ Trust & security
LUMA is built multi-tenant from the ground up. Every query is scoped, every webhook is verified, and payments never leave Shopify's native billing rails.
Your conversations, customers, and catalog stay scoped to your store alone. No other merchant on LUMA can see, search, or reach your data — ever.
Every message LUMA acts on is cryptographically signed by Instagram or Shopify. No one can spoof a customer or push a fake ticket into your queue.
We charge you through Shopify's native billing. Your card never touches LUMA. Upgrade, downgrade, or cancel any time — right from your Shopify Admin.
LUMA monitors itself. If anything goes wrong — Instagram outage, Shopify hiccup — we know before your customers do, and the bot fails safely into your queue.
§ Pricing
Paid plans include a 7-day free trial, billed through Shopify. No credit card required to start.
Perfect for testing
For growing brands
For scaling stores
For high-volume stores
Billing runs on Shopify's native Billing API — LUMA never sees your card. Upgrades and cancellations happen in Shopify's own billing UI.
§ FAQ
§ Onboard with us
We're personally onboarding the next batch of pilot brands. Leave your email — we'll reach out to schedule a setup call.