AI customer service · built for Egyptian commerce

Your customer service, handled. An AI teammate fluent in Arabic, English, and 3arabi.

Most chatbots break on Franco Arabic — Egyptian Arabic typed in Latin letters. LUMA was built for it, and answers in Arabic and English too — catalog-aware, confidence-scored, and never silent.

We personally set up every brand we onboard.

< 2s
median reply
24/7
every channel
3
languages, auto
Instagram DM · 11:48 PM FRANCO ARABIC
Customer

bikam el hoodie el oversize? 👀

Egyptian Arabic, typed in Latin letters. Means “how much is the oversized hoodie?”

LUMA · replied in Franco, in 1.4s

el oversized hoodie bi 750 genaih 🖤 mawgood mn S l XL — eswed w zayti. agiblak el size?

94% confident · answered from live catalog
Why it matters

A customer who waits is a customer who leaves. LUMA makes sure no one is left on read — even at 2am, even in Franco Arabic, even when your team is asleep.

How an AI teammate earns trust

Four steps · every message
01

Detects the language

Arabic, English, or Franco Arabic — decided per message, no language picker, no setup. LUMA replies in kind.

02

Searches your live catalog

Syncs Shopify products every few hours, so prices, stock, and detail come straight from your real store.

03

Scores its own confidence

Every reply carries a confidence score. Sure → it answers. Unsure → it never guesses.

04

Hands off to you, gracefully

Low-confidence chats open a ticket, pause the bot on that thread, and ping your team — no awkward double replies.

One inbox, three languages

Your customers don't switch to English for you. LUMA meets them where they type.

01 Franco Arabic

3ayez arga3 el order

I want to return my order

02 Arabic

الأوردر وصل؟

Did my order arrive?

03 English

Is this back in stock?

no translation needed

Chat-to-checkout · New
Storefront widget + Instagram DMs

Your bot doesn't just reply. It sells.

The moment a customer is interested is the moment they'll buy — if you let them. LUMA answers the question and hands over a tappable link, then offers to drop the right size straight into checkout. No “find it on our site.”

01

Every product is a link

Each item the bot names is tappable — straight to its Shopify page, with the right colour already chosen.

02

One tap adds to cart

When a customer narrows to one piece, LUMA offers to cart it. A single tap drops their size into Shopify checkout — ready to pay.

03

Without leaving the chat

It works the same in your storefront widget and in Instagram DMs. Buyers never break the conversation to buy.

Instagram DM · 9:42 PM READY TO BUY
Customer

3ayza el satin slip dress — 3andko M? 🖤

Franco Arabic. Means “I want the satin slip dress — do you have it in M?”

LUMA · answered + offered to cart

el Satin Slip Dress motwafar bel M 🖤 — 1,250 genaih. a3mlek add to cart 3altool?

opens Shopify checkout · 1 item · secure

Built on Shopify cart permalinks — customers check out on Shopify's own secure payment page. No redirects, no re-login.

The other edge · Analytics
Updated live · last 14 days

Every conversation tells you something about your store. LUMA turns them into numbers you can act on.

81%
resolution rate
resolved without you
86%
bot answer rate
handled, no escalation
93%
CSAT
positive after a reply
1.4s
avg. response time
bot replies, any hour
Message volume ▲ 31% vs. previous 14 days
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Top ticket categories
What customers ask, auto-tagged from every message
Order status34%
“el order feen?”
Product question26%
“3andko el size L?”
Returns & refunds18%
“3ayez arga3”
Shipping12%
“el sha7n bikam?”
Sizing10%
“da true to size?”
TAKE NOTE

1 in 10 tickets is about sizing. A clearer size chart could quietly remove them.

Peak hours
When your customers actually message
12a
6a
12p
6p
11p

Your busiest hour is 9–10pm — long after most shops reply. LUMA never clocks off.

Priced per conversation,
not per seat.

7-day free trial · billed through Shopify · cancel anytime
Free
$0 /mo
20 conversations / day · Try LUMA on your store
Start free
Starter
$29 /mo
200 conversations / day · For growing DM volume
Request access
GrowthPopular
$79 /mo
600 conversations / day · Most active brands
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Pro
$149 /mo
1,500 conversations / day · High-volume storefronts
Request access